PPC Management Ideas

    You are probably familiar with the popular keyword tools such as Overture and Wordtracker, you might have even heard of AdWord Accelerator. All are great for sorting out the keyword competition, bid prices and narrowing down the best ads you have performing to help with your PPC management.
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    There are tons of others available, many seem to be popping up every day which has tools and features which make then unique from those above and just as helpful to have.
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    Two examples now available are: Adword Analyzer and Keywords Analyzer (more info at www.AdwordAnalyzer.com and www.KeyWordAnalyzer.com).
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    Sure having one keyword tool is good, but to get great PPC campaigns up and management at it’s best it’s better to have a variety of tools.
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    Think about keyword tools as if they were kitchen knives… you can’t use a butter knife to dice an onion and you can’t use a steak knife to spread jelly on your toast, you need a door full of different knives to be efficient, same goes with PPC Management.
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    When it comes to analyzing and putting together your keywords, it seems as if you cant learn enough. And its true, there is always more to learn. For one part, the first list of words, no matter how long it is, is not done.
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    Its because you never know what people are going to search for as new trends, facts, and fads come around. AltaVista at one point reported that 20% of its searches were 100% unique in its history. So keywords are an ever changing list.
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Below youll find todays newest ideas for having your PPC Management be successful:

1. Synonyms and similar/related topics and ideas are a must have on your keyword list. Having     synonyms on the list helps you to better reach the group of people that you are after.
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2. Brand names are a good idea to bid on… if allowed. Google is pretty pressed at the moment  with legal matters because they had allowed Adword users bid on trademarked names easily,   so now you mighthave to work with copyright issues. But it is still extremely helpful to use company names, popular magazines and books, profile names and celebrities that is related to your product. Here’s an example. If you product has to do with cooking maybe bidding on “Paula Dean” or “Cuisinart” might be helpful.
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3. Misspellings. Most advertisers either don’t think to use misspelling for their keyword list or they just don’t bother with them. But internet users often misspell and they will normally have a higher click through rate because no one else is bidding.
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4. A few other helpful features to end on: LexFN.com is a great help with your PPC management. It’s simply a monstrous thesaurus that uses the web to find words that are synonyms and other related terms.
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    Its actually a pretty cool site just to play around in and see what comes up.

Google helps once youve put in your words. If you bid on an obvious generic version of a keyword like get a six pack and you dont deal with other variations like get a 6 pack or get a six-pack, Googles expanded phrase matching will help you. But its often cheaper just to go ahead a bid on the exact keywords because youre making Google not have to work as hard to help you out.

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About the Author:

Dan Boyle is an adwords professional and an SEO expert. For over 3 years he has been building Internet businesses for his own portfolio and now has opened a google adwords campaign management and SEO consulting firm to help small to medium sized local businesses dominate their specific market niche.

Written by Dan Boyle · Filed Under PPC Management
Tagged: PPC Management
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