Tips for Google AdWords by Kay

     A lot of people plan to advertise with Google, but there are important things to consider before doing so. Google is one of the most powerful websites on the Internet and Google AdWords has brought in an astonishing $16 billion for Google in 2007 alone. But despite that, not all advertisers profit from Google AdWords.
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    To make sure that you are successful in your endeavour with Google AdWords, you do not have to bid on expensive keywords. All you need is some market research so that you will be able to identify the right niche keywords to match your website. Here, you might find a couple of AdWords tips useful.
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Use Your Keywords
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    Keywords are important, so make sure that it's there in your ads. An average person glance through their Google search results very quickly, so you must place in your keywords strategically to grab their attention. Otherwise, your ad will be missed and lose a chance for sale. You must make sure that the keyword is in the ad and that the ad makes sense to your prospects. I know that fitting in all the information is such a short space can be quite difficult, but it can be done with some time and practice. Make the most out of your ads by placing your keywords in them, or else your time and effort are wasted.
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Tips on Bidding Strategy: High To Low
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    Here's a trivia: Google ranks your ads through two categories, your bidding price and the number of clicks or Click-Through-Rate (CTR). When your ad is displayed and being click on, the total count is called the CTR. As a newbie, your ads initially get a low quality score, putting you on a disadvantage compare to older and more experience advertisers. Thus, in order for you ads to show, you need to bid a litter higher than usual. Most newbies bid high to get that initial exposure. Once you get an established amount of CTR, then you can lower your bid price. Ultimately, the goal is then to keep your ad on the first page with the lowest bid price possible.
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Bidding from Low To High
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    Another method of bidding is by starting with low bids. This is mostly used with keywords that are less competitive or if your budget are limited. You begin by bidding low and then slowly increasing your bid price until you land on the first page. Still, it is important to work within your budget, keep your ads on the first page while bidding as low as possible.
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Make Use of Negative Keywords
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    Negative keywords are used in order to prevent your ads from showing up in searches that are unrelated. As an online advertiser, you have a specific target audience and you want your ads to appear in front of them. Sometimes, by not using the negative keywords, your ad can appear in an unrelated search term and in front of the wrong audiences. For example, you might be selling a dog collar and "collar" is your keyword. Your ad will appear each time a person types in "collar", but there are many topics surrounding the word "collar" and the person may not be necessarily looking for dog collar. It's possible he's just looking for collar for his cat. This is where you used the negative keywords, add "cat" into the list and your ad would not appear. It's better to use the negative keyword especially you want to reduce unwanted ad exposure. This helps increase your CTR and most of your visitors are more likely to buy from your site.
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Test Ads
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    Testing ads is always important,you can do this easily with Google AdWords. In fact, you don't have to do anything with Google AdWords at all when it comes to testing. By placing in two different ads in each AdGroup, Google AdWords then alternately displays the ads in search results. After running your ads for some time, based on the CTR results of each ad, you can choose which ad to use. As you continue to test different ads, eventually, you will find the best performing ad.
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    Being the biggest search engine in the entire world, Google has millions of ads placed everyday. To make your ads stand out and generate profit, a little information and understanding about how Google AdWords is crucial. These tips may just be a few among the strategies that you have to master, but these tips can help you start.
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