Tips for Google AdWords by Kay

     A lot of people plan to advertise with Google, but there are important things to consider before doing so. Google is one of the most powerful websites on the Internet and Google AdWords has brought in an astonishing $16 billion for Google in 2007 alone. But despite that, not all advertisers profit from Google AdWords.
.
    To make sure that you are successful in your endeavour with Google AdWords, you do not have to bid on expensive keywords. All you need is some market research so that you will be able to identify the right niche keywords to match your website. Here, you might find a couple of AdWords tips useful.
.
Use Your Keywords
.
    Keywords are important, so make sure that it's there in your ads. An average person glance through their Google search results very quickly, so you must place in your keywords strategically to grab their attention. Otherwise, your ad will be missed and lose a chance for sale. You must make sure that the keyword is in the ad and that the ad makes sense to your prospects. I know that fitting in all the information is such a short space can be quite difficult, but it can be done with some time and practice. Make the most out of your ads by placing your keywords in them, or else your time and effort are wasted.
.
Tips on Bidding Strategy: High To Low
.
    Here's a trivia: Google ranks your ads through two categories, your bidding price and the number of clicks or Click-Through-Rate (CTR). When your ad is displayed and being click on, the total count is called the CTR. As a newbie, your ads initially get a low quality score, putting you on a disadvantage compare to older and more experience advertisers. Thus, in order for you ads to show, you need to bid a litter higher than usual. Most newbies bid high to get that initial exposure. Once you get an established amount of CTR, then you can lower your bid price. Ultimately, the goal is then to keep your ad on the first page with the lowest bid price possible.
.
Bidding from Low To High
.
    Another method of bidding is by starting with low bids. This is mostly used with keywords that are less competitive or if your budget are limited. You begin by bidding low and then slowly increasing your bid price until you land on the first page. Still, it is important to work within your budget, keep your ads on the first page while bidding as low as possible.
.
Make Use of Negative Keywords
.
    Negative keywords are used in order to prevent your ads from showing up in searches that are unrelated. As an online advertiser, you have a specific target audience and you want your ads to appear in front of them. Sometimes, by not using the negative keywords, your ad can appear in an unrelated search term and in front of the wrong audiences. For example, you might be selling a dog collar and "collar" is your keyword. Your ad will appear each time a person types in "collar", but there are many topics surrounding the word "collar" and the person may not be necessarily looking for dog collar. It's possible he's just looking for collar for his cat. This is where you used the negative keywords, add "cat" into the list and your ad would not appear. It's better to use the negative keyword especially you want to reduce unwanted ad exposure. This helps increase your CTR and most of your visitors are more likely to buy from your site.
.
Test Ads
.
    Testing ads is always important,you can do this easily with Google AdWords. In fact, you don't have to do anything with Google AdWords at all when it comes to testing. By placing in two different ads in each AdGroup, Google AdWords then alternately displays the ads in search results. After running your ads for some time, based on the CTR results of each ad, you can choose which ad to use. As you continue to test different ads, eventually, you will find the best performing ad.
.
    Being the biggest search engine in the entire world, Google has millions of ads placed everyday. To make your ads stand out and generate profit, a little information and understanding about how Google AdWords is crucial. These tips may just be a few among the strategies that you have to master, but these tips can help you start.
.
Discover More On Google AdWords Tips Now!

.

PPC Management Ideas

    You are probably familiar with the popular keyword tools such as Overture and Wordtracker, you might have even heard of AdWord Accelerator. All are great for sorting out the keyword competition, bid prices and narrowing down the best ads you have performing to help with your PPC management.
.

    There are tons of others available, many seem to be popping up every day which has tools and features which make then unique from those above and just as helpful to have.
.

    Two examples now available are: Adword Analyzer and Keywords Analyzer (more info at www.AdwordAnalyzer.com and www.KeyWordAnalyzer.com).
. 

    Sure having one keyword tool is good, but to get great PPC campaigns up and management at it’s best it’s better to have a variety of tools.
 .

    Think about keyword tools as if they were kitchen knives… you can’t use a butter knife to dice an onion and you can’t use a steak knife to spread jelly on your toast, you need a door full of different knives to be efficient, same goes with PPC Management.
. 

    When it comes to analyzing and putting together your keywords, it seems as if you cant learn enough. And its true, there is always more to learn. For one part, the first list of words, no matter how long it is, is not done.
.

    Its because you never know what people are going to search for as new trends, facts, and fads come around. AltaVista at one point reported that 20% of its searches were 100% unique in its history. So keywords are an ever changing list.
 .

Below youll find todays newest ideas for having your PPC Management be successful:

1. Synonyms and similar/related topics and ideas are a must have on your keyword list. Having     synonyms on the list helps you to better reach the group of people that you are after.
. 

2. Brand names are a good idea to bid on… if allowed. Google is pretty pressed at the moment  with legal matters because they had allowed Adword users bid on trademarked names easily,   so now you mighthave to work with copyright issues. But it is still extremely helpful to use company names, popular magazines and books, profile names and celebrities that is related to your product. Here’s an example. If you product has to do with cooking maybe bidding on “Paula Dean” or “Cuisinart” might be helpful.
. 

3. Misspellings. Most advertisers either don’t think to use misspelling for their keyword list or they just don’t bother with them. But internet users often misspell and they will normally have a higher click through rate because no one else is bidding.
. 

4. A few other helpful features to end on: LexFN.com is a great help with your PPC management. It’s simply a monstrous thesaurus that uses the web to find words that are synonyms and other related terms.
 .

    Its actually a pretty cool site just to play around in and see what comes up.

Google helps once youve put in your words. If you bid on an obvious generic version of a keyword like get a six pack and you dont deal with other variations like get a 6 pack or get a six-pack, Googles expanded phrase matching will help you. But its often cheaper just to go ahead a bid on the exact keywords because youre making Google not have to work as hard to help you out.

.
About the Author:

Dan Boyle is an adwords professional and an SEO expert. For over 3 years he has been building Internet businesses for his own portfolio and now has opened a google adwords campaign management and SEO consulting firm to help small to medium sized local businesses dominate their specific market niche.

Written by Dan Boyle · Filed Under PPC Management
Tagged: PPC Management
. 

.

2 killer steps to beat your online competition - Link-Assistant.Com

Do you know this old marketing truth: when you're setting your
marketing goals, good results come to those who chase numbers, but the
BEST results go to those who chase their COMPETITION!

That's also true for online marketing and for SEO in particular!
Target #1 position in Google, you obviously can get it. But look at
your competitors in the meanwhile, beat them one by one, and the
desired #1 position comes amazingly faster!

Kira, there are two simple tricks to outrank ANY competing
site, for ANY keyword, quickly - and WITH THEIR OWN HELP. Here it
starts: disclose every single winning step of your competition, use
their proven means for your advantage - and you simply leave them no
chance.

SEO PowerSuite tools help you use this trick in both vital aspects of
SEO:

1) On-page - using keywords smartly on your own website. You can take
top 10 Google leaders in your niche and figure out *how exactly they
arranged their content*, so that Google ranks them high. Then you make
your own on-page optimization plan, and it's working 100%, because to
put it together, you used only working real time examples.

The SEO PowerSuite tool that makes this on-page optimization trick
simple to use is WebSite Auditor. Here's the quick-start guide to this
smart software:
http://www.link-assistant.com/website-auditor/user-basics.html

2) Off-page - building a network of high-quality links. Find out what
links your competitors have, figure out their most profitable PageRank
and traffic sources, then get the same links plus a few more - and
very soon you'll occupy a search engine position much higher than
theirs. Wouldn't you like to look at your competitors FROM ABOVE? And
you will, with the tool from SEO PowerSuite pack called SEO SpyGlass.

Check SEO SpyGlass FREE and learn how to quickly put it to use:
http://www.link-assistant.com/seo-spyglass/user-basics.html

And here's our guarantee: if you apply SEO PowerSuite tools to track
your competition, your site will skyrocket in ANY search engine you
wish.

Seize your chance as early as you can, get your copy of SEO PowerSuite
right now: http://www.link-assistant.com/buy.html

Cheers,
Link-Assistant.Com Team
Contact us: http://www.link-assistant.com/support/
Visit us on the Web: http://www.link-assistant.com

Internet Marketing Tools: We Build Pages

1. Header Checker Tool
   This tool will check any web page’s header tags. Use our header checker to find any page’s status code to ensure that your URLs are returning the appropriate status codes and re-directs are working properly. A surprising number of indexing and ranking problems come from erroneous re-directs, so it’s crucial to be sure all of the HTTP status codes are correct.
2. Search Combination Tool
   This tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience, when you broaden your keyword horizons. Use these phrases to modify and create new content, as well as to optimize title tags, URL’s and internal linking structure. For a new insight into your keyword prospects generate some new combinations to kick start the brainstorming process.
3. Keyword Density Analysis Tool
   Enter in a page URL and this tool will tell you the keyword density of all the phrases on the page. Find out how strong of a keyword message your content is sending with the Keyword Density Analysis Tool. Get hard numbers on your content ratios to find out if you need more or have too much. Use this tool to ensure a solid balance of keywords within your content, and to match the right keywords to the right pages.
4. Spider Viewer
   See your site how the spider sees it. This one stop glimpse of your site’s most basic information can give you insight into minor adjustments which can have a major impact. Use this tool to evaluate your internal links, meta information and page content. By using precision in regards to these elements you can structure your site to reach its maximum potential.

For shopping Guidelines, visit the Frugal Shopper.

.

SEO Video

This SEO article is from SpearHEADED Job Search

I guess if you are reading this. You are a little bit curious.

You can find the answer here:

http://www.undergroundlinkbuilding.com/keywords/

Here’s an uploaded  new video called Keyword Killer.

In this video you will learn how to create killer keyword lists that
will form the foundation of any SEO, PPC, or market research.

Every tool shown in the video is free and can allows you to build a
extremely large relevant keyword list in record time.

Check it out here:

http://www.undergroundlinkbuilding.com/keywords/

For shopping Guidelines, visit Frugal Shopper site.

.

These videos teach how to get top 10 rankings

Did you have a chance to see our SEO video guides?

If not yet, we strongly recommend checking them now: you'll get a lot
out of these videos and you'll see it's really not that hard to get
your site to higher Google positions.

The videos teach you what each part of SEO - on-page, off-page,
keyword analysis etc. is about and how exactly to apply SEO software
for better results.

Here're links to videos on all aspects of SEO:

Finding the best keywords and controlling your positions for them in
Search Engines:
http://www.link-assistant.com/rank-tracker/movie.html

Tuning up your webpages' content for top 10 rankings:
http://www.link-assistant.com/website-auditor/movie.html

Creating a winning link strategy:
http://www.link-assistant.com/seo-spyglass/movie.html

Quickly getting high-quality backlinks pointing to your website:
http://www.link-assistant.com/linkassistant/movie.html

The videos answer the most frequently asked questions and show some
exact things to do in order to quickly get up-to speed.

Enjoy and send us back your thoughts!

Cheers,
Link-Assistant.Com Team